Sans Normal Egmuk 9 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP (names referenced only for comparison).
Keywords: editorial, branding, ui text, marketing, captions, modern, clean, friendly, approachable, italic companion, readable emphasis, contemporary clarity, neutral versatility, humanist, rounded, airy, open forms, slanted.
A slanted sans with smooth, rounded construction and gently modulated curves. Strokes stay even and crisp, with open apertures and generous interior counters that keep letters readable despite the italic angle. Proportions feel balanced and slightly airy, with tidy terminals and consistent rhythm across caps, lowercase, and numerals; the figures follow the same streamlined, rounded logic as the letters.
Well suited to editorial styling where an italic voice is needed for emphasis, pull quotes, or lead-ins, as well as branding systems that want a clean but personable tone. Its openness and even rhythm also make it a practical choice for UI text, short-form marketing copy, captions, and other settings that benefit from clarity with a sense of momentum.
The overall tone is modern and easygoing, pairing a contemporary cleanliness with a subtle human warmth. Its italic slant adds motion and emphasis without becoming flashy, giving text a lively, forward-leaning voice suitable for communicative, upbeat typography.
Likely designed as a versatile italic companion for modern sans typography—prioritizing clarity, smooth curves, and a consistent texture in running text while providing an energetic, contemporary slant for emphasis and tone-setting.
Uppercase forms read straightforward and geometric-leaning, while the lowercase introduces more humanist softness, helping longer passages feel less rigid. The numerals appear clear and contemporary, matching the font’s open, rounded drawing and maintaining a cohesive color in lines of text.