Sans Normal Wabap 10 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, branding, signage, friendly, playful, approachable, retro, casual, soften geometry, friendly readability, compact impact, retro warmth, rounded, soft, stubby, compact, bouncy.
A compact sans with heavily rounded terminals and softly inflated strokes that give letters a cushiony, almost hand-cut feel. Curves are smooth and continuous, counters are fairly open for the width, and joins stay clean without sharp corners. The overall rhythm is tight and dense, with short extenders and a consistent, slightly condensed presence that keeps word shapes compact. Figures follow the same rounded construction, with simple, sturdy silhouettes and a clear, legible texture in running text.
Well suited to short-to-medium headline settings where a friendly, approachable voice is needed, such as packaging, storefront or wayfinding signage, and brand marks with a casual tone. It can also work in larger blocks of text when you want a dense, sturdy texture and clear letterforms, especially at moderate-to-large sizes.
The rounded, blunted endings and plump geometry create a warm, approachable tone that reads as casual and inviting. Its compact stance and lively curves add a hint of retro charm and gentle humor, making it feel more personable than strictly corporate.
The design appears intended to blend geometric simplicity with softened edges, producing a sturdy sans that feels welcoming rather than technical. Its compact proportions and rounded finishing suggest an aim for high-impact readability with a playful, retro-leaning character.
Uppercase forms stay straightforward and geometric, while lowercase shapes emphasize softness and friendliness through rounded shoulders and terminals. The texture in paragraphs looks solid and even, favoring strong presence over airy lightness.