Sans Normal Wabaw 9 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, approachable, retro, approachability, soft impact, display clarity, brand warmth, rounded, soft, compact, bubbly, informal.
This typeface presents a compact, rounded sans construction with softened terminals and smoothly curving joins. Strokes stay visually even, creating a sturdy texture, while counters are relatively small and rounded, especially in letters like O, e, and a. The overall rhythm is tight and tidy, with short extenders and a slightly squat feel that keeps word shapes dense and stable. Numerals follow the same rounded, heavy geometry, and the punctuation inherits the same softened, friendly ends.
It works well for short-form display settings such as headlines, posters, packaging, and branding where a friendly, rounded voice is desired. The dense, sturdy shapes also suit signage and labels that need a clear, approachable presence. For longer passages, it will be most comfortable at larger sizes where the compact counters remain open.
The tone is warm and informal, leaning playful rather than technical. Its rounded shapes and compact proportions give it a friendly, slightly retro flavor that feels approachable and non-authoritarian. In text, the strong, soft silhouettes create a cheerful headline voice that reads as human and everyday.
The design appears intended to deliver a soft, confident sans look with an upbeat personality. By pairing compact proportions with rounded terminals and even stroke weight, it aims for high impact without sharpness, making it suitable for contemporary, friendly visual identities.
The letterforms emphasize rounded corners and bulb-like terminals, producing a consistent “soft-edge” profile across capitals, lowercase, and figures. The heavier strokes and compact spacing create a dark, confident typographic color that is best appreciated when given adequate size and breathing room.