Sans Normal Odlid 23 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Actay' and 'Kurye' by Arodora Type, 'BR Firma' by Brink, 'Heavitas Neue' by Graphite, 'Primeform Pro' and 'Turis' by Punchform, and 'Bozon' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, retro, approachable, impact, approachability, display clarity, brand voice, retro warmth, rounded, soft, bulky, compact, clean.
A heavy, rounded sans with smooth, continuous curves and blunt terminals. Counters are generously open for the weight, while joins stay clean and simplified, producing a solid, even color across lines. The lowercase is compact and sturdy with a single-storey “a” and “g,” a short-shouldered “r,” and a broad, bowl-driven rhythm that leans on circular geometry. Uppercase forms are wide and blocky with softened corners (notably in C/G/O/S), and the numerals follow the same chunky, rounded construction for consistent texture in mixed settings.
Best suited to bold headlines, display typography, and short, high-impact messaging where a friendly, attention-grabbing tone is needed. It works well for packaging, branding, storefront/signage, and social graphics, especially when set with generous spacing and ample size to preserve counter clarity. In longer passages it can feel visually dense, so it’s most effective for titles, callouts, and emphasis.
The overall tone is warm and upbeat, with a confident, poster-like presence. Its rounded construction softens the extreme weight, giving it a friendly, slightly retro feel that reads as welcoming rather than aggressive. The shapes suggest an informal, consumer-facing voice—cheerful, direct, and easy to notice at a distance.
The design appears intended as a rounded, high-impact display sans that balances maximum weight with approachability. By relying on broad curves, blunt endings, and simplified joins, it aims for strong legibility at larger sizes while projecting a contemporary-retro, consumer-friendly personality.
Because of the dense strokes and simplified details, interior spaces can tighten at smaller sizes, especially in letters with smaller apertures like “e” and “s.” The font’s strong silhouette and steady rhythm help it remain recognizable in short bursts of text, and its rounded punctuation-like details (dots and terminals) reinforce the playful, cohesive look.