Sans Normal Nogub 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Tenorite' by Microsoft Corporation, 'Daikon' by Pepper Type, 'Mundial Narrow' by TipoType, 'TT Norms Pro' by TypeType, and 'Biotic' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, modern, approachable, impact, approachability, modernity, clarity, display, rounded, blocky, soft-cornered, compact, geometric.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from near-circular bowls and smooth, softened corners, while terminals tend to finish bluntly, giving the design a sturdy, blocklike silhouette. Counters are relatively tight for the weight, and the rhythm feels steady and calm, with simple, geometric letter construction throughout. Numerals are similarly robust and rounded, matching the letterforms’ solid texture.
This face performs best in display settings where bold, high-impact typography is needed—headlines, posters, packaging, and brand marks. Its rounded shapes and dense texture also suit signage and callouts where quick recognition and a friendly tone are priorities.
The overall tone is friendly and confident, with a playful softness that keeps the weight from feeling aggressive. Its rounded geometry reads contemporary and approachable, lending a warm, upbeat voice to short messages and punchy headlines.
The design appears intended to deliver maximum visibility with a warm, modern personality. By combining geometric roundness with blunt terminals and compact counters, it aims for bold presence while maintaining approachable, contemporary readability in large sizes.
Lowercase forms favor single-storey constructions (notably the a and g), reinforcing the informal, contemporary character. Round letters like O/Q maintain strong circularity, and diagonals (V/W/X) stay thick and stable, contributing to an even, poster-ready color.