Sans Normal Obgiz 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, playful, punchy, approachable, bold, impact, approachability, modern display, high visibility, rounded, soft-cornered, compact, chunky, sturdy.
A very heavy, rounded sans with compact proportions and soft corners throughout. Strokes are consistently thick with minimal modulation, producing dense counters and sturdy letterforms. Curves are broadly circular and terminals feel blunt rather than sharp, while joins and diagonals (as in K, V, W, X, Y) remain clean and blocky. Lowercase shapes lean toward single-storey constructions with simplified, geometric bowls, and the numerals are similarly robust and highly legible at large sizes.
Best suited to short, high-impact text such as headlines, posters, logos/wordmarks, packaging callouts, and social or editorial promos where strong presence is needed. It can also work for labels and UI emphasis text at larger sizes, where the rounded forms and sturdy numerals remain clear.
The overall tone is friendly and energetic, with a contemporary, slightly cartoonish solidity that reads as confident rather than aggressive. Its rounded geometry gives it an approachable warmth, making it feel casual, upbeat, and attention-grabbing.
The design appears intended to deliver maximum visibility with a warm, friendly voice by combining very heavy strokes with rounded, simplified forms. It aims for modern display versatility—bold enough to anchor layouts while staying approachable through soft geometry.
Spacing appears generous enough to keep heavy shapes from clogging, but the tight internal counters and thick joins suggest it’s designed to hold together as a display face. The round punctuation and dots reinforce the soft, approachable character.