Slab Rounded Mase 10 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, casual, approachable, playful, warm emphasis, retro appeal, softened slab, display readability, rounded, slab-serif, soft, chunky, bouncy.
A compact italic slab-serif with heavy, low-contrast strokes and generously rounded corners throughout. Serifs read as short, blocky slabs with softened edges, giving a cushioned feel rather than sharp bracketed forms. Curves are broad and sturdy, counters are relatively open for the weight, and joins stay smooth, producing a consistent, dense rhythm. The italic slant is steady and moderate, with a slightly “bouncy” baseline impression in mixed text due to the round terminals and chunky foot shapes.
Best suited to headlines and short-to-medium display text where its chunky italic energy and rounded slabs can be appreciated. It works well for retro-leaning branding, packaging, menus, and signage that need warmth and visibility, especially at larger sizes.
The overall tone is friendly and nostalgic, evoking mid-century signage and casual print. Its softened slabs and plump forms make it feel welcoming and slightly playful rather than formal or academic.
The design appears intended to combine the sturdiness of a slab-serif with a softened, rounded finish and an italic stance, creating a bold-looking, approachable voice. It prioritizes personality and readability over sharp precision, aiming for confident, friendly emphasis in display typography.
Uppercase forms maintain strong, simple silhouettes, while lowercase and figures keep the same rounded slab vocabulary, helping the font stay cohesive across display and text settings. The numerals are sturdy and legible, matching the letterforms’ soft, weighty personality.