Sans Normal Kugem 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, confident, forward-leaning, impact, motion, clarity, modernity, emphasis, oblique, geometric, rounded, clean, punchy.
A heavy, right-leaning sans with smooth, rounded curves and compact, closed counters. Strokes stay broadly consistent, with only subtle modulation at joins, producing a solid, even texture. Terminals are clean and mostly straight-cut, and the overall geometry favors simple circular and elliptical forms, giving letters a crisp, contemporary silhouette. The lowercase shows a single-storey “a” and “g,” while numerals are sturdy and highly legible with broad proportions and clear interior spaces.
Best suited to display settings where impact and momentum are useful—headlines, posters, brand marks, and energetic campaign graphics. Its sturdy forms and clean curves also fit packaging and wayfinding-style callouts where a strong, modern voice is needed. It can work for short paragraphs at larger sizes, especially when a bold, dynamic emphasis is desired.
The slanted stance and dense weight create a sense of speed and momentum, reading as contemporary and assertive rather than delicate. It feels pragmatic and performance-oriented, with a friendly roundness that keeps the tone approachable despite its strength. Overall, it suggests modern branding and energetic messaging.
The design appears intended to deliver a modern, high-impact sans that combines geometric clarity with an italicized sense of motion. It aims for strong readability and a cohesive, simplified shape language that performs well in prominent, attention-grabbing typography.
The uppercase forms present strong, simplified shapes with generous curves in letters like C, G, and S, while diagonals (K, V, W, X, Y) are robust and emphatic. Spacing appears balanced in the sample text, yielding a compact but readable rhythm that holds together well in longer lines. The italic angle is consistent across letters and numerals, reinforcing a unified forward motion.