Sans Normal Ihdus 10 is a bold, very wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children's media, playful, friendly, bubbly, casual, approachable, approachability, playfulness, clarity, display impact, rounded, soft, chunky, cartoonish, informal.
A rounded sans with chunky, monoline strokes and generously softened terminals. The letterforms lean heavily on circular and pill-shaped construction, producing large open counters and a smooth, even rhythm. Proportions are expansive with broad bowls and wide overall set, while joins stay simple and clean without sharp corners. The lowercase is straightforward and highly legible, with single-storey forms and compact, rounded punctuation; figures echo the same soft geometry and consistent stroke weight.
Best suited to display settings such as headlines, posters, packaging, and brand marks where a warm, approachable voice is desired. It also fits well in children’s media, playful editorial callouts, and UI moments that benefit from friendly emphasis rather than dense text.
The overall tone is cheerful and relaxed, with a lighthearted, kid-friendly energy. Its soft curves and inflated shapes feel welcoming and non-technical, projecting an easygoing, contemporary friendliness rather than formality.
The design appears intended to deliver an upbeat, approachable display sans that prioritizes softness, clarity, and personality. Its rounded geometry and even stroke weight suggest a focus on consistent texture and easy readability in short-form, attention-grabbing typography.
Roundness is consistently applied across capitals, lowercase, and numerals, giving the design a cohesive “bubble” silhouette. The broad forms and heavy color can dominate at smaller sizes, but the open apertures and clear silhouettes help maintain readability in short phrases and headlines.