Sans Normal Ihroj 9 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'ITC Blair' by ITC (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, playful, modern, soft, approachable, approachability, clarity, modernity, simplicity, rounded, geometric, monoline, open counters, smooth terminals.
A rounded, geometric sans with smooth curves and monolinear strokes. The letterforms are generously proportioned with broad, open bowls and counters, and corners are consistently softened into rounded terminals. Curves are built from clean circular/elliptical geometry, while horizontals and verticals keep a steady, even weight. The overall rhythm feels spacious and steady, with clear separation between letters and an emphasis on simple, uncluttered shapes.
This style works well for headlines and short blocks where its rounded geometry can set a welcoming mood. It’s also a strong fit for branding, packaging, and promotional graphics that benefit from a friendly, modern voice. In interfaces, it can serve well for prominent labels and feature text where softness and clarity are desired.
The soft rounding and buoyant proportions create an approachable, upbeat tone. It reads as contemporary and friendly rather than technical, with a lighthearted character that suits casual communication while still feeling orderly and controlled.
The design appears intended to deliver a contemporary rounded sans that emphasizes friendliness and clarity through consistent soft terminals, simple geometric construction, and open interior spaces.
Round forms like O, C, and G show smooth, continuous curvature with open apertures, supporting clear word shapes in text. Numerals follow the same rounded, simplified construction, maintaining a cohesive texture across mixed content.