Sans Normal Nilin 2 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, direct, high impact, modern clarity, brand presence, utilitarian display, friendly geometry, geometric, rounded, robust, neutral.
A robust sans with broad proportions and a strongly geometric construction. Round letters are close to circular with smooth, even curvature, while straighter forms keep crisp terminals and simple joins. Strokes are consistently heavy with minimal contrast, and counters remain fairly open for the weight. The lowercase shows a tall x-height and compact ascenders/descenders, giving a dense, efficient texture; numerals are similarly solid and contemporary in their proportions.
This font is well suited to display applications where a strong, clean voice is needed—headlines, posters, brand marks, and prominent UI or signage labels. It also works for short bursts of copy such as captions or calls to action, where its dense weight and tall lowercase improve immediate legibility at moderate sizes.
The overall tone is modern and confident, with a straightforward, no-nonsense presence. Its generous widths and heavy color feel assertive and attention-grabbing, while the rounded geometry keeps it approachable rather than severe.
The design appears intended as a contemporary, high-impact sans that balances geometric simplicity with readable, open counters. Its proportions and x-height suggest an emphasis on clarity and punch in modern layouts rather than delicate, text-centric refinement.
Spacing appears comfortable for a heavy style, avoiding overly tight fit in the sample text. The shapes favor clarity and uniformity over calligraphic nuance, producing a consistent rhythm in both caps and lowercase.