Sans Normal Alriv 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, signage, branding, presentations, editorial, neutral, modern, clean, technical, straightforward, versatility, clarity, modernity, system friendly, consistency, geometric, even rhythm, open apertures, generous spacing, crisp terminals.
This is a clean sans serif with broadly geometric construction and smooth, circular curves. Strokes are even and monolinear, with crisp terminals and minimal modulation, giving the letters a stable, consistent color on the line. Counters are roomy and apertures stay fairly open, supporting clarity in both caps and lowercase. Overall proportions feel broad and steady, with simple, unembellished shapes and a predictable rhythm across words and numbers.
It works well for interface labels, dashboards, and product UI where clean forms and consistent rhythm aid scanning. The sturdy, simplified shapes also suit signage and wayfinding, as well as brand systems that want a modern, restrained sans for headlines and supporting text.
The tone is neutral and contemporary, with a practical, no-nonsense feel. Its geometric calm and even texture suggest a modern, utilitarian voice suited to clear communication rather than expressive personality.
The design appears intended as a versatile, contemporary workhorse sans: geometric enough to feel modern, but restrained and consistent for everyday readability in mixed text and numeric content.
In the sample text, spacing appears comfortable and the shapes remain legible at larger display sizes while still reading like a general-purpose sans. Numerals follow the same straightforward, monoline logic as the letters, maintaining consistency in mixed alphanumeric settings.