Serif Normal Ullam 3 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book text, display type, branding, elegant, refined, calm, literary, elegance, readability, luxury, classic tone, editorial voice, hairline, delicate, crisp, bracketed, calligraphic.
A delicate, high-contrast serif with hairline horizontals and thin connecting strokes set against more substantial verticals. Serifs are fine and bracketed, with a smooth, calligraphic stress that’s especially visible in the round letters and the tapered joins. Uppercase proportions feel classical and spacious, with wide bowls and clean, open counters; the lowercase follows with a measured rhythm and relatively gentle modulation. Curves are drawn with a polished precision, and terminals tend toward sharp, refined endings rather than blunt cuts, giving the whole face a crisp, airy texture on the page.
Well suited to magazine and book typography, pull quotes, and refined headlines where high contrast and fine details can be appreciated. It can also support premium branding, invitations, and packaging when used at sizes and on media that preserve its hairline strokes.
The overall tone is poised and sophisticated, with a quiet luxury that reads as editorial and literary rather than loud or decorative. Its refined contrast and slender detailing suggest formality and craft, suited to premium contexts where a graceful voice is preferred over robustness.
The design appears intended to deliver a modernized, classic reading experience: an elegant text serif with pronounced contrast, careful curve construction, and a cultivated, editorial finish that prioritizes sophistication and visual grace.
Large sizes show a particularly smooth flow in the bowls of C/G/O and the elegant sweep of S, while the digits echo the same thin-thick contrast and delicate serifing for a consistent typographic color. In text settings, the face maintains a light, open cadence, though the fineness of the hairlines makes it visually sensitive to reproduction conditions.