Serif Normal Ullam 4 is a very light, narrow, high contrast, upright, normal x-height font.
Keywords: magazines, headlines, luxury branding, book covers, invitations, elegant, editorial, refined, fashion, classical, sophistication, premium tone, editorial polish, classic refinement, hairline serifs, crisp, airy, calligraphic, delicate.
This typeface presents an extremely delicate, high-contrast serif construction with hairline terminals and sharp, tapered serifs. Curves are drawn with smooth, calligraphic modulation, and joins stay clean and precise, giving round letters a glassy, polished feel. Capitals are tall and stately with generous internal whitespace, while the lowercase maintains a composed rhythm and a restrained, bookish texture. Numerals follow the same refined contrast, with slender stems and open counters that keep the color light on the page.
Well-suited to editorial typography such as magazine titles, feature headings, and pull quotes, as well as luxury-oriented branding and packaging where a refined serif voice is desired. It can also work for book covers and formal stationery when set with ample size and spacing to preserve the hairline details.
Overall, the font conveys a poised, luxury-leaning tone—quietly formal, editorial, and fashion-forward rather than utilitarian. The fine detailing and thin horizontals suggest sophistication and restraint, lending a premium, curated voice to headlines and display settings.
The design intention appears to be a contemporary take on a classic high-contrast serif: emphasizing elegance, precision, and a premium feel through thin serifs, sculpted curves, and a controlled, stately rhythm.
Distinctive cues include the elegantly swept tail on the Q, the sharp, needle-like apexes in letters such as A and W, and the tidy, minimal treatment of terminals throughout. The very fine strokes create a bright, airy page color, and the design reads best where its contrast and detailing can remain crisp.