Sans Normal Noleb 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Kinetika' and 'Rodia' by Monotype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, bold, friendly, modern, playful, confident, impact, approachability, modernity, clarity, rounded, soft corners, geometric, compact apertures, heavy terminals.
A heavy, rounded sans with broad proportions and smooth curve construction. Strokes are consistently thick with minimal modulation, and many joins and terminals are softened rather than sharply cut. Counters are relatively compact and apertures tend toward the closed side, giving letters a dense, punchy silhouette. Uppercase forms read as sturdy and geometric, while the lowercase keeps a straightforward, single-storey feel in key shapes, maintaining a cohesive, contemporary rhythm.
Best suited to headlines, short statements, and brand-forward typography where strong presence and quick recognition are needed. It works well for packaging, signage, and digital advertising, and can also serve as a bold UI or label face when used at larger sizes with generous spacing.
The overall tone is assertive and upbeat, combining a solid, high-impact voice with approachable roundedness. It feels contemporary and informal, leaning toward friendly display rather than neutral text, with a slightly playful character that still reads as dependable and clear.
The font appears designed to deliver maximum impact with a friendly, rounded geometric voice—prioritizing bold silhouettes, simple constructions, and consistent rhythm for contemporary display use across print and screen.
The design’s density and tight internal spaces make it most effective when set with a bit of breathing room (tracking and line spacing), especially in longer passages. Numerals match the letterforms’ weight and roundness, supporting consistent, attention-grabbing typographic color across mixed content.