Sans Normal Lylul 12 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, punchy, modern, energetic, playful, impact, momentum, approachability, branding, display strength, rounded, oblique, chunky, soft corners, compact counters.
A heavy, oblique sans with broad proportions and rounded, soft-cornered forms. Strokes are consistently thick with minimal modulation, creating dense silhouettes and compact interior counters, especially in letters like a, e, s, and 8. Terminals are clean and blunt, while curved joins stay smooth and slightly inflated, giving the face a sturdy, “padded” feel. Uppercase shapes are simple and geometric, and the lowercase shows single-storey constructions with a high, prominent dot on i/j; figures are similarly robust with rounded bowls and clear diagonals in 2, 4, and 7.
Best suited to short, high-visibility settings such as headlines, posters, sports and event branding, packaging callouts, and bold UI or signage labels where impact is the priority. It also works well for logos or wordmarks that benefit from a rounded-but-muscular presence, and for large-format numerals in pricing or scoring contexts.
The overall tone is assertive and high-impact, with a fast, forward-leaning rhythm that reads as athletic and promotional. Its rounded geometry softens the weight, keeping it approachable and slightly playful rather than severe. The combination suggests contemporary branding energy—bold, confident, and attention-seeking.
The design appears intended to deliver maximum visual weight with a smooth, geometric construction, pairing a forward-leaning stance with friendly rounded forms. It prioritizes punchy readability and strong silhouettes for display typography where energy and momentum are desirable.
The oblique slant is uniform across caps, lowercase, and numerals, producing a consistent rightward motion in text. Tight apertures and thick joins reduce fine detail, so spacing and size play a big role in preserving clarity, particularly in dense words and at small sizes.