Sans Normal Limaw 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, assertive, energetic, modern, friendly, impact, motion, emphasis, modernity, rounded, soft corners, slanted, compact, heavy.
A heavy, right-slanted sans with rounded construction and softened corners throughout. Letterforms are built from broad, low-contrast strokes with generous curves and compact internal counters, producing a dense, punchy texture. The slant is consistent and paired with slightly tapered joins and angled terminals, giving the shapes a forward-leaning rhythm. Numerals and capitals follow the same chunky, rounded geometry, maintaining a uniform, high-impact silhouette across the set.
Best suited for headlines, posters, and branding where a bold, dynamic voice is needed. It works well for sports and fitness messaging, packaging callouts, and promotional graphics where quick impact and clear emphasis matter. For longer text, it will perform best at larger sizes with comfortable spacing to preserve legibility.
The overall tone feels energetic and athletic, with a confident, headline-ready presence. Its smooth curves keep it approachable, while the pronounced weight and steady slant add urgency and motion. The result reads as modern and bold without becoming sharp or aggressive.
The design appears intended to deliver maximum impact with a sense of speed and momentum, combining a heavy weight with rounded, friendly forms. It emphasizes bold, contemporary communication that stays approachable while remaining highly attention-grabbing.
In running text, the compact apertures and tight counters create strong color and emphasis, especially at larger sizes. The italic angle and broad shapes make short phrases and emphasis stand out clearly, while longer passages can feel dense if set too small or too tightly spaced.