Sans Normal Kemem 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, dynamic, modern, display impact, forward motion, brand emphasis, modern utility, oblique, rounded, compact, heavy, geometric.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are full and continuous, with broadly circular bowls and softened corners that keep the texture friendly despite the weight. The italic slant is consistent across capitals, lowercase, and numerals, creating forward motion and a tight, energetic rhythm. Terminals are clean and largely blunt, and counters stay open enough to hold up at display sizes while producing a dense, impactful color in text.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and brand marks where the oblique stance and dense weight can do the work of emphasis. It also fits athletic and promotional design systems that benefit from a bold, energetic voice, while extended paragraph use may require generous leading and careful line length.
The overall tone is assertive and fast, with a contemporary, athletic feel. Its bold presence reads as confident and attention-seeking, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended as a bold, modern oblique for display typography—built to deliver speed, emphasis, and strong brand presence through rounded geometric forms and a consistent forward slant.
The figure set appears sturdy and graphic, with simple silhouettes that match the letterforms’ rounded geometry. In longer lines, the slant and weight create strong emphasis and a pronounced headline texture, making spacing and line length feel especially important for comfortable reading.