Sans Normal Pebir 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Grotesk Display' by Linotype, 'Peter' by Vibrant Types, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, pragmatic, impact, clarity, approachability, modernity, simplicity, rounded, geometric, compact, blocky, high impact.
A heavy, rounded sans with broad curves and sturdy, uniform strokes. Letterforms lean toward geometric construction, with circular counters in O/0 and smooth, generous rounding at corners that prevents the weight from feeling harsh. Proportions are compact and efficient, with short extenders and large internal shapes for the weight, supporting clear silhouettes at display sizes. Diacritics and terminals appear clean and simplified, keeping a consistent, no-nonsense rhythm across caps, lowercase, and numerals.
This font works best where you need immediate impact: headlines, posters, product packaging, and brand marks that benefit from a solid, contemporary sans. It also suits signage and UI moments that call for emphatic labels, provided sizes are large enough to accommodate the heavy weight.
The overall tone is bold and approachable, combining a modern, utilitarian build with a friendly softness from the rounded geometry. It reads as confident and direct, suited to attention-grabbing messaging without feeling aggressive.
The design appears intended as a robust display sans that merges geometric clarity with softened rounding for approachability. Its simplified shapes and consistent stroke behavior prioritize strong presence, quick recognition, and dependable readability in bold typographic layouts.
Numerals are sturdy and highly legible with simple, open forms, matching the alphabet’s rounded, geometric logic. Spacing appears balanced for large-scale settings, helping dense copy remain readable in the sample while still projecting a strong, poster-like presence.