Sans Normal Pabos 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'FF Infra' by FontFont, 'Urania' by Hoftype, and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, approachable, sporty, impact, approachability, clarity, brand voice, rounded, chunky, soft corners, compact joins, open counters.
A heavy, rounded sans with broad proportions and smooth, low-contrast strokes. Curves are generously circular and terminals feel softly finished rather than sharply cut, giving the forms a sturdy, cushioned look. The uppercase is clean and geometric with simple construction, while the lowercase shows single-storey forms (notably a and g) and compact joins that keep texture even in dense settings. Numerals are similarly robust and highly legible, with large bowls and clear silhouettes that hold up at display sizes.
Best suited to headlines and large-format text where its width and mass can deliver impact—posters, campaigns, storefront and wayfinding, and bold branding moments. It can also work for short UI labels or packaging callouts when you want strong emphasis and a friendly, contemporary tone.
The overall tone is friendly and confident, combining a contemporary geometric feel with soft, inviting curves. Its weight and roundness create an upbeat, approachable voice that reads energetic without becoming playful or informal.
The design appears intended to provide a highly legible, high-impact sans with softened geometry—balancing bold presence with approachable rounded forms for modern display and brand applications.
Round letters like O, C, and G appear broadly proportioned, contributing to a strong horizontal presence. Inner counters stay relatively open for a heavy style, which helps maintain clarity in words and mixed-case text. The sample text shows consistent color and spacing, producing a solid, attention-grabbing typographic block.