Sans Normal Ambas 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, functional, legibility, versatility, modern clarity, neutral voice, approachability, humanist, open apertures, round terminals, compact curves, sturdy.
A clean sans with rounded, gently humanist construction and smooth, continuous curves. Strokes are even and sturdy with minimal contrast, and terminals tend to finish bluntly or with soft rounding. Counters are fairly open and circular/oval (notably in C, O, e, and 0), while verticals and bowls keep a consistent rhythm. Lowercase forms read straightforward and workmanlike, with a single-storey a and g, a short-armed t, and a simple, vertical-stemmed i/j with round dots. Numerals are clear and contemporary, with a distinct, oval 0 and balanced 8.
Well suited to interface copy, dashboards, and general-purpose digital typography where consistent rhythm and open counters support quick scanning. It also fits contemporary branding systems and wayfinding/signage that benefit from clear, simple letterforms, and can serve as a dependable sans for editorial subheads and short paragraphs.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-forward display. Its roundness and open shapes give it a calm, approachable feel, while the sturdy proportions keep it pragmatic and UI-friendly.
Designed to be a dependable, all-purpose sans that prioritizes legibility and a smooth, modern texture. The rounded curves and restrained detailing suggest an intention to feel approachable while remaining neutral enough for broad use across digital and print contexts.
Capitals feel compact and stable, with wide, rounded bowls (B, D, P, R) and a clean, geometric feel in O/Q and G. Diagonals in A, V, W, X, and Y are crisp and consistent, contributing to a steady, modern texture in running text.