Sans Normal Ambas 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'HD Canton' by HyperDeluxe and 'Bornia', 'Buvera', and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, wayfinding, brand systems, product design, presentations, clean, modern, neutral, friendly, confident, utility, clarity, versatility, neutrality, monoline, geometric, open apertures, rounded terminals, even rhythm.
This is a monoline sans with geometric construction and smooth, round bowls. Strokes are even with minimal contrast, and many joins and terminals read as gently rounded rather than sharply cut. Uppercase forms are broad and stable with simple, high-legibility silhouettes, while the lowercase keeps a straightforward, contemporary skeleton and an even texture in running text. Counters are generally open and the overall spacing feels roomy, producing a clear, uncluttered rhythm.
It suits interface copy, product labels, and general-purpose brand systems where clarity and consistency are priorities. The even rhythm and open shapes also make it a solid choice for signage and presentation typography, especially in headings and short-to-medium text blocks.
The tone is contemporary and matter-of-fact, projecting clarity over personality. Its rounded geometry adds a mild friendliness, while the steady stroke weight keeps it feeling dependable and businesslike rather than playful or decorative.
The design appears intended as a versatile, modern sans for everyday communication, emphasizing simple geometry, legibility, and a neutral voice that can adapt across contexts.
Numerals match the letterforms with smooth curves and consistent stroke weight, giving tables and UI figures a uniform look. The sample text shows strong readability at large sizes, with calm color and little visual noise across mixed-case settings.