Serif Normal Gubow 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, pull quotes, packaging, warm, literary, classic, friendly, old-style, readability, warmth, editorial tone, classic flavor, expressive italic, bracketed, calligraphic, lively, rounded, soft terminals.
This typeface is an italic serif with gently bracketed serifs, modest stroke modulation, and a steady rightward slant. Curves are full and rounded, with slightly bulbous terminals and softened joins that give the strokes a brushed, calligraphic feel rather than a crisp engraved one. Proportions are traditional and readable: capitals are broad and stable, lowercase forms are compact with smooth counters, and the figures follow the same softened, old-style rhythm. Overall spacing appears even, and the letterforms maintain consistent weight and texture across text.
It works well for editorial typography—magazine features, literary passages, and pull quotes—where an italic with personality can carry longer text without feeling rigid. It can also serve branding and packaging that benefit from a classic, humanist serif impression, and for titling when a warm, traditional emphasis is desired.
The overall tone is warm and bookish, with a lightly whimsical, hand-touched character. It feels traditional without being formal, suggesting comfort and approachability more than ceremony. The italic voice reads as expressive and conversational, well-suited to narrative or editorial emphasis.
The design appears intended to provide a conventional serif reading experience with an expressive italic stance, blending classic text-seriffed construction with softer, more calligraphic finishing. Its goal seems to be comfortable legibility paired with a gentle, personable voice for both continuous text and display accents.
Several glyphs show subtly flared stroke endings and slightly irregular, organic curves that keep repeated letters from looking overly mechanical. The italic structure is pronounced but not sharp, supporting continuous reading while still providing a distinctive texture in paragraphs and headings.