Sans Normal Ogri 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Remoto' by JAM Type Design, 'MVB Embarcadero' by MVB, 'Interval Next' by Mostardesign, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, high impact, approachability, clarity, modern branding, rounded, geometric, open counters, sturdy, crisp.
A heavy, rounded sans with broad proportions and clean, continuous curves. Strokes are even and solid, with minimal modulation and smooth joins that keep shapes cohesive at large sizes. Round letters lean toward circular construction, while straight-sided forms stay simple and architectural; terminals are generally blunt and squared-off rather than tapered. Counters are open and generously sized for the weight, giving the face a clear, steady rhythm across words and lines.
This font is well suited to headlines and short-to-medium display text where impact and clarity are priorities. It works effectively in branding systems, packaging, and signage that benefit from a modern, approachable heaviness and strong presence.
The overall tone is assertive and contemporary, with a friendly softness from its rounded geometry. It reads as straightforward and dependable rather than delicate, projecting a confident, no-nonsense voice suited to bold messaging.
The design appears intended to deliver a high-impact sans that stays readable through open counters and simple, geometric construction. Its rounded shapes and blunt terminals suggest a balance of approachability and strength for contemporary communication.
Spacing appears comfortable for a display-oriented weight, helping dense text remain legible despite the strong color. Numerals follow the same robust, rounded logic, maintaining consistency between text and figures.