Sans Normal Asmud 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Santral' by Taner Ardali, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui, signage, editorial, branding, presentations, clean, neutral, modern, friendly, technical, clarity, versatility, neutrality, modernity, geometric, monoline, rounded, crisp, balanced.
This is a geometric sans with monolinear strokes, open counters, and a clear, even rhythm. Round letters lean toward near-circular bowls (C, O, Q), while straight-sided forms (E, F, H, N) feel clean and squared-off, creating a tidy grid-like presence. Terminals are predominantly flat and crisp, with only subtle rounding from the underlying geometric construction. Uppercase proportions are straightforward and stable, while the lowercase keeps simple single-storey forms (notably a and g) that read cleanly at text sizes. Numerals follow the same geometry, with smooth curves and consistent stroke thickness for a cohesive typographic color.
It performs well for UI labels, dashboards, and product interfaces where simple shapes and consistent stroke weight support legibility. The steady rhythm and clean geometry also make it suitable for wayfinding and signage, as well as editorial subheads, presentations, and modern brand systems that need a neutral, dependable voice.
The overall tone is contemporary and matter-of-fact, with a friendly approachability that comes from the rounded geometry and uncluttered details. It feels pragmatic and utilitarian rather than expressive, suited to interfaces and information-forward design where clarity is the priority.
The design intention reads as a versatile, geometric workhorse sans: engineered for clear reading, predictable spacing, and a contemporary look that stays out of the way. Its restrained detailing suggests it is meant to integrate smoothly across both display and text contexts without drawing undue attention to itself.
Spacing appears comfortable and even in running text, producing a uniform texture without pronounced dark spots. The forms favor clarity over personality, with minimal stylization and a consistent construction across letters and figures.