Sans Normal Tobar 10 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Relais' by Blaze Type, 'Águila' by Latinotype, 'Resort' by Los Andes, 'Tabac Glam' by Suitcase Type Foundry, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, editorial, fashion, dramatic, refined, authoritative, display impact, premium tone, editorial clarity, classic elegance, crisp, sculpted, flared, bracketed, high-waist.
A crisp display serif with strongly bracketed wedge-like serifs and pronounced thick–thin modulation. The design favors sturdy verticals, tapered joins, and open, circular bowls, creating a clear rhythm with generous interior counters. Uppercase proportions feel classical and stable, while the lowercase keeps a moderate x-height with compact apertures and a slightly calligraphic flare at terminals. Numerals follow the same sculpted contrast, with elegant curves and sharp, clean edges that hold up well at larger sizes.
Best suited to headlines, magazine typography, and promotional graphics where contrast and serif detailing can be appreciated. It can also serve branding and packaging that aims for a premium, editorial look, and works well for short passages or pull quotes when set with comfortable leading.
The overall tone is formal and editorial, pairing elegance with a sense of command. Its sharp contrast and flared finishing details give it a luxe, fashion-forward character while remaining traditional enough for established institutions and print-forward branding.
The design appears intended as a high-impact serif for display typography, emphasizing dramatic contrast, refined finishing, and classic proportions to convey sophistication and authority in contemporary editorial contexts.
The glyphs show consistent serif treatment across caps, lowercase, and figures, with noticeable bracket transitions that soften the most acute joins. Curves are drawn with a smooth, polished contour, and diagonals (notably in V/W/X/Y) read cleanly against the heavier vertical rhythm.