Serif Normal Lugiv 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' by FontFont, 'Carrara' and 'Marbach' by Hoftype, 'Marat' by Ludwig Type, and 'Artigo' by Nova Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazine, packaging, traditional, confident, formal, authoritative, classic readability, editorial impact, brand authority, bracketed, wedge serifs, ball terminals, scotch-like, sturdy.
A robust serif with pronounced thick–thin modulation and compact, bracketed wedge serifs. The letterforms have full, rounded bowls and a steady, upright stance, with moderately open counters that stay readable even at heavy text sizes. Curves are smooth and weighty, joins are firm, and terminals often end in subtle ball or teardrop shapes, giving the design a crafted, print-oriented feel. The lowercase shows a relatively compact rhythm with strong vertical stems and gently cupped serifs, while capitals read broad and stately with clear, classical proportions.
Best suited to headlines, deck copy, and other prominent editorial settings where a bold, classic serif voice is desirable. It can also work for book covers, branding wordmarks, and packaging that benefit from a traditional, print-like character, and for short blocks of text where a strong, dark typographic color is an asset.
The overall tone is traditional and editorial, projecting confidence and authority without feeling overly ornate. It suggests established institutions and classic print typography, with a slightly old-style warmth that keeps it approachable.
The design appears intended to deliver a conventional, time-tested serif look with heightened contrast and a sturdy build, balancing classic forms with enough weight and presence for modern editorial and branding applications.
In continuous text, the heavy color and high contrast create a strong typographic voice; spacing appears generous enough to prevent clogging in the densest joins, while still producing a dark, cohesive paragraph texture. Numerals and capitals carry a display-ready presence, making headings feel weighty and deliberate.