Serif Normal Lugey 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'Chronicle Text' and 'Mercury Text' by Hoefler & Co., and 'ITC Charter' by ITC (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, scholarly, formal, authority, readability, heritage, impact, bracketed, transitional, sturdy, crisp, engraved.
A robust serif with pronounced thick–thin modulation and strongly bracketed serifs. Curves are generously rounded with compact internal counters, while verticals feel weighty and steady, giving the alphabet a dense, confident color. Terminals are clean and slightly sculpted, and joins are smooth, producing a polished, print-like rhythm. Numerals are similarly solid and readable, with traditional proportions and clear differentiation across figures.
Best suited to headlines, magazine and newspaper-style editorial layouts, and display-driven book typography where a strong serif presence is desirable. It also fits branding applications that need a classic, trustworthy tone, and short-to-medium text blocks where a dense, print-forward texture is acceptable.
The overall tone is classic and editorial, projecting authority and seriousness without feeling overly delicate. Its strong strokes and crisp serifs suggest a heritage, bookish sensibility suited to established brands and traditional publishing aesthetics.
The design appears intended to deliver a conventional, print-oriented serif with strong presence and clear typographic authority. It prioritizes sturdy structure, familiar letterforms, and a confident rhythm for impactful editorial and display use.
The forms favor stability over flourish, with restrained detailing and consistent serif treatment across caps and lowercase. In text, the weight and contrast create an assertive voice that stands out, especially in larger sizes where the bracketed serifs and curved bowls read as intentional shaping rather than texture.