Sans Superellipse Hirit 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Headline Gothic' by ATF Collection, 'Miguel De Northern' by Graphicxell, 'MC Granko' by Maulana Creative, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, sporty, assertive, modern, impact, space saving, clarity, compact, blocky, rounded, dense, punchy.
This typeface is a compact, heavy sans with rounded-rectangle construction and broadly softened corners. Strokes are consistently thick with minimal modulation, producing dense counters and strong, even color. Curves (C, G, O, S, 0) read as superelliptical rather than geometric circles, while terminals are generally blunt and squared off. The lowercase is straightforward and sturdy, with a single-storey “a” and “g”, short extenders, and tight interior space that reinforces its solid, poster-like presence; numerals follow the same chunky, rounded-rect rhythm.
Best used for short, high-impact settings such as headlines, posters, product packaging, labels, and signage where a compact footprint and strong silhouette are assets. It can also work for bold brand wordmarks or UI emphasis (badges, buttons, navigation) when generous spacing and size are available.
The overall tone is forceful and utilitarian, with a contemporary, workmanlike energy. Its compressed heft suggests strength and urgency—well suited to messaging that needs to feel direct, no-nonsense, and high impact.
The design appears intended to deliver maximum impact in a tight horizontal space while maintaining a cohesive rounded-rect geometry. It prioritizes solid shape, uniform stroke weight, and clear block forms for attention-grabbing display typography.
At text sizes, the narrow proportions and tight counters can make paragraphs feel dense, while headings gain a clear, punchy silhouette. The rounded corners keep the weight from feeling harsh, adding a subtle friendliness to an otherwise emphatic voice.