Sans Superellipse Hidoy 12 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Miura' by DSType, 'FF Clan' by FontFont, 'Muller Next' by Fontfabric, and 'Prelo Compressed' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, punchy, poster-ready, no-nonsense, space-saving impact, display emphasis, strong texture, modern utility, condensed, blocky, compact, squared, rounded corners.
A compact, heavy sans with tightly condensed proportions and a strong vertical rhythm. Curves resolve into squarish, rounded-rectangle shapes, giving counters and bowls a superelliptical feel rather than true circles. Strokes stay largely even, with crisp terminals and minimal modulation, producing dense, dark word shapes. Lowercase forms are sturdy and simplified, with a tall x-height and short extenders, while joins and corners tend to look slightly softened rather than sharp.
Best used where maximum impact is needed in limited horizontal space, such as headlines, posters, sports and team-style branding, packaging callouts, and bold signage. It holds up well at larger sizes where its condensed geometry and tight apertures can be appreciated without sacrificing clarity.
The overall tone is assertive and utilitarian, with a bold, workmanlike presence that reads as modern and athletic. Its compact width and solid color create an urgent, attention-grabbing voice suited to impact-driven messaging rather than subtlety.
The design appears intended to deliver high-impact typography with an efficient footprint, combining condensed proportions with rounded-rectangular construction to keep shapes consistent and sturdy. It prioritizes strong silhouette and uniform texture for display use and emphatic branding.
The narrow set and high density make spacing and word shapes feel tight and efficient, especially in all caps. The rounded-rectangle construction is most noticeable in the O/C/Q family and in the way bowls and apertures stay compact, helping maintain a consistent, blocky texture across lines.