Slab Square Hagi 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Orgon Slab' by Hoftype, and 'DIN Next Slab' and 'Nitida Headline' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, sturdy, friendly, retro, assertive, impact, stability, legibility, nostalgia, blocky, compact, bracketless, high impact, display.
A heavy, blocky slab-serif with squared terminals and minimal stroke modulation. Serifs are stout and largely unbracketed, giving the forms a crisp, machined edge while keeping counters relatively open for the weight. Curves (C, G, O, S) stay round but are tightened by the thickness, and joins read firm and compact, creating a dense texture in text. Numerals are similarly robust and geometric, designed to hold their shape at large sizes.
This font is well suited to display applications such as headlines, posters, labels, packaging, and brand marks where a strong, steady presence is needed. It also works for signage and editorial callouts, especially when set with generous spacing and ample size to prevent the heavy strokes from feeling crowded.
The overall tone is confident and no-nonsense, with a warm, slightly nostalgic pull reminiscent of posters, headlines, and workhorse signage. Its mass and squared finishing give it a dependable, grounded voice that feels direct rather than delicate.
The design appears intended to deliver maximum visual impact through thick strokes, strong slab serifs, and straightforward construction. Its goal is clarity and authority at display sizes while maintaining a friendly, approachable character through rounded core shapes.
In paragraph-like settings the weight produces strong color and tight rhythm, making it best suited to short bursts of copy. The squared details and chunky serifs remain clear in larger sizes, where the letterforms’ structure and counters read most distinctly.