Slab Square Hama 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype; 'Cargan', 'Orgon Slab', and 'Shandon Slab' by Hoftype; 'MC Rufel' by Maulana Creative; and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, western, friendly, assertive, retro, chunky, impact, legibility, nostalgia, display, blocky, bracketed, rounded, ink-trap hint, sturdy.
A heavy, compact slab serif with broad proportions and a strongly built, low‑contrast structure. Serifs are thick and mostly squared-off, with subtle rounding and slight bracketing where stems meet slabs, giving corners a softened, stamped feel rather than razor-sharp geometry. Counters are generous for the weight, and curves (C, O, S) read round and full, while terminals stay blunt and confident. Lowercase forms are robust and straightforward, with single-storey a and g, a short-shouldered r, and a stout t; overall spacing and rhythm feel even and text-ready at larger sizes.
Best suited to display contexts where strong presence and quick readability are needed, such as headlines, posters, logos, packaging, and apparel graphics. It can also work for short subheads or pull quotes, especially when a retro or Americana-leaning tone is desired.
The font conveys a bold, vintage voice—part collegiate and part old-west poster—mixing friendliness with authority. Its thick slabs and rounded corners suggest reliability and approachability, while the dense black shapes add impact and a no-nonsense tone.
The design appears intended to deliver maximum punch with a sturdy slab-serif silhouette, combining classic sign/print cues with softened geometry for approachable, contemporary usability. It prioritizes bold recognition, strong word shapes, and a consistent, workmanlike texture.
The numerals match the letterforms’ chunky construction, with wide, highly legible shapes and minimal stroke modulation. Round characters maintain consistent weight through curves, and joints show small notches/flattened transitions that add a subtly utilitarian, printed character.