Sans Normal Kemiz 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Graphicus DT' by DTP Types, 'Lucifer Sans' by Daniel Brokstad, 'Bartholeme Sans' by Galapagos, 'Whitney' by Hoefler & Co., 'Futura Now' and 'Morandi' by Monotype, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, compact, display impact, motion emphasis, brand presence, compact economy, oblique, geometric, tight fit, sturdy, high impact.
A heavy, oblique sans with compact proportions and a strong, continuous stroke that keeps contrast minimal. Curves are smooth and rounded, while joins and terminals feel clean and decisive, giving the letters a sturdy, engineered look. The slant is consistent across caps, lowercase, and figures, and the overall rhythm is tight with relatively dense counters and short extenders that help the face stay compact at larger sizes.
Best suited to headlines and short, high-impact copy where the weight and slant can provide emphasis. It works well for branding and packaging that needs a bold, energetic voice, and it naturally fits sports, fitness, or action-oriented themes. In longer text, the dense color and tight interior spaces may call for generous size and leading for comfortable reading.
The font reads energetic and assertive, with a forward-leaning posture that suggests motion and urgency. Its weight and compact spacing convey confidence and impact, lending it a practical, contemporary tone rather than a delicate or decorative one.
The design appears intended as a modern, performance-oriented sans that combines geometric roundness with an emphatic oblique stance for strong display presence. Its compact build and consistent stroke suggest a focus on clarity and impact in branding and promotional settings.
Round characters like C, O, and G feel broadly elliptical and well-filled, while diagonals in A, V, W, X, and Y contribute to a punchy, athletic texture. The numerals match the same robust, oblique construction and maintain a consistent presence alongside the letters.