Slab Square Mula 3 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Inka' by CarnokyType, 'Askan' by Hoftype, and 'Ariata' and 'Mafra' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, book covers, bold, vintage, editorial, collegiate, sturdy, impact, heritage, authority, legibility, headline use, blocky, bracketed, ink-trap feel, compact joins, heavy serifs.
A hefty slab-serif with wide, strongly built letterforms and pronounced, squared-off serifs. Strokes are thick with visible contrast and tightly managed counters, creating a dense page color. Terminals and serifs read flat and confident, while many joins show small notches and angular cut-ins that add a slightly chiseled, ink-trap-like texture. Round letters stay firm and contained rather than fully geometric, and the figures share the same weighty, poster-like construction.
Best suited to display typography such as headlines, posters, and bold brand marks where its weight and slab structure can carry the message. It also works well for packaging and book covers that want a traditional, punchy feel and strong silhouette at larger sizes.
The overall tone is assertive and traditional, with a distinctly old-school, print-forward character. It feels authoritative and workmanlike, suggesting classic editorial headlines, collegiate signage, or heritage branding where strength and clarity are prioritized over delicacy.
The design appears intended to deliver maximum impact through a wide stance, heavy slabs, and controlled counters, while adding character via small angular cut-ins at joins and terminals. The result balances classic slab-serif authority with a slightly rugged, print-inspired texture for attention-grabbing display use.
In text settings the font produces a dark, emphatic rhythm, with tight internal spaces that increase impact at display sizes. The serif treatment and occasional sharp inner cuts give it a slightly rugged, stamped quality while keeping the structure disciplined and upright.