Slab Square Mubo 10 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Brasilica' by CAST and 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, book covers, confident, retro, editorial, bold, impact, authority, nostalgia, readability, slab serif, bracketed serifs, ink-trap feel, soft curves, chunky.
A heavy slab-serif with compact, blocky construction and pronounced, squared serifs that read as sturdy and deliberate. Strokes show strong contrast between thick verticals and thinner joins, with rounded inside curves that soften the overall mass. Counters are relatively tight and the terminals feel decisively cut, giving the letters a dense, poster-ready texture. The lowercase is robust and slightly compact, with a single-storey “a” and “g” and short, sturdy arms and shoulders that keep the rhythm even across text.
Best suited to headlines, posters, book covers, and branding where strong typographic presence is needed. The dense color and slab detailing also work well for packaging and editorial display settings, especially at medium-to-large sizes.
The tone is assertive and attention-grabbing, with a vintage editorial flavor reminiscent of classic print headlines and display typography. It feels authoritative and a bit playful in its chunky shapes, balancing seriousness with a warm, old-school charm.
The design appears intended as a commanding display slab that delivers classic print authority while staying friendly through rounded interior shaping. Its proportions and firm serifs prioritize impact and recognizability in titles and marketing typography.
Numerals are bold and stable with clear silhouettes, matching the weight and serif treatment of the letters. In paragraphs, the strong vertical stress and tight counters create a dark, impactful color that suits short bursts of text more than extended reading at small sizes.