Sans Normal Hures 7 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui text, body text, signage, branding, editorial, clean, friendly, modern, minimal, versatility, clarity, approachability, modern neutrality, rounded, geometric, open counters, generous spacing, soft terminals.
A rounded sans with consistent stroke weight and smooth, circular construction. Curves are broadly drawn and even, producing open bowls and clear counters, while straight strokes remain simple and unmodulated. Corners and joins read softened rather than sharp, and overall spacing feels airy, with a steady rhythm across uppercase, lowercase, and figures.
Works well for interface labels and product copy where clarity and a clean rhythm are needed, and it can also serve in editorial layouts at comfortable reading sizes. The rounded geometry suits contemporary branding and wayfinding applications that benefit from a friendly, neutral voice.
The overall tone is approachable and contemporary, with a gentle, low-friction feel created by the rounded forms and calm monoline drawing. It reads neutral and tidy rather than technical or expressive, making it feel friendly without becoming playful.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency through rounded geometry and even stroke treatment. Its restrained details suggest a focus on broad usability across digital and print contexts while maintaining a soft, approachable presence.
Uppercase forms lean on simple geometric silhouettes (notably round O/Q/C shapes), and the lowercase maintains clear, unembellished construction with straightforward stems and bowls. Numerals follow the same rounded logic, keeping the set visually cohesive in running text.