Sans Normal Puluz 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, chunky, soft, retro, approachability, impact, playfulness, display readability, brand presence, rounded, bubbly, heavy, compact, cartoonish.
This typeface is built from thick, rounded strokes with generously softened corners and a largely monoline construction. Counters are compact and often circular, giving letters like O, e, and a a closed, bubble-like feel, while joints and terminals avoid sharp cuts in favor of pill-shaped endings. The overall proportions lean slightly compact with sturdy verticals and simplified geometry, creating an even, blocky rhythm in text. Diacritics and punctuation (as shown) follow the same soft, weighty logic, and numerals share the same rounded, heavy-set silhouettes for consistent color across lines.
This font is well suited to short, high-impact settings such as headlines, posters, logo wordmarks, packaging, and playful branding systems. It also fits children’s media, casual signage, and promotional graphics where a bold, friendly tone is desired and the letterforms can be given enough size and spacing to breathe.
The font projects a warm, upbeat personality—more approachable than formal—thanks to its rounded shapes and buoyant weight. Its cartoon-friendly softness and chunky presence give it a casual, slightly retro display tone that reads as energetic and inviting rather than technical.
The design appears intended as a bold, rounded sans for expressive display use, prioritizing soft geometry, strong presence, and an approachable voice. Its consistent stroke weight and simplified forms aim to deliver clear, punchy silhouettes and a cohesive, cheerful texture in titles and branding.
At larger sizes the dense counters and heavy joins create strong texture and standout word shapes; in smaller settings those tight apertures can make interior spaces feel crowded. The capital forms remain simple and sturdy, while lowercase shapes add extra friendliness through more pronounced curves and soft terminals.