Sans Normal Pulup 11 is a very bold, normal width, low contrast, upright, short x-height font visually similar to 'Chamelton' by Alex Khoroshok, 'AT Move Skewy' by André Toet Design, and 'Octin College' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, children's, playful, friendly, chunky, soft, approachability, impact, playfulness, display, rounded, bulbous, blunt, bouncy, compact.
A heavy, rounded sans with compact proportions and generously blunted terminals. Strokes are consistently thick with minimal modulation, and corners are softened into broad curves rather than sharp joints. Counters are relatively small and rounded, giving letters a dense, punchy color. The lowercase shows a short x-height feel with simple, single-story constructions (notably a and g), while the numerals and capitals maintain the same rounded, weighty silhouette for a cohesive texture.
Best suited to headlines, logos, packaging, and posters where a friendly, high-impact presence is needed. It can also work well for children’s or lifestyle-oriented design, callouts, labels, and short promotional copy that benefits from a soft, approachable display voice.
The overall tone is warm and approachable, with a toy-like softness and an upbeat, informal rhythm. Its chunky shapes read as cheerful and inviting, leaning toward a casual, contemporary friendliness rather than a strict or technical voice.
The letterforms appear designed to maximize friendliness and visual impact through rounded geometry and dense, simplified counters. The consistent heavy stroke and softened joins suggest an intention to be readable at a glance while projecting a casual, playful personality.
The design favors bold silhouettes and simplified interiors, which makes it hold together well at display sizes and in short bursts of text. The roundness is consistent across straight stems and diagonals, producing a smooth, cushioned look and a slightly bouncy baseline impression in mixed text.