Sans Normal Mobey 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra, 'Newhouse DT' by DTP Types, and 'Almanach' by Dada Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, confident, friendly, punchy, retro, sporty, impact, clarity, approachability, display, rounded, blocky, geometric, heavy, open counters.
This typeface is built from stout, rounded forms with a distinctly geometric backbone. Strokes are consistently thick with minimal modulation, and many joins and terminals are softened into broad curves, giving the letterforms a compact, sculpted feel. Bowls and counters tend to be generous and clean, while diagonals (in letters like K, V, W, X, Y) are cut with sturdy, stable angles that keep the texture even. The overall rhythm reads as tightly packed and high-impact, with slightly squarish rounds and a prominent, uniform silhouette across capitals, lowercase, and figures.
Best suited to display work where maximum impact is needed: headlines, posters, storefront or event signage, and bold brand marks. It also works well for packaging and labels where a friendly, high-visibility word shape is important, and for large-scale editorial or promotional pull quotes.
The tone is bold and upbeat, leaning toward a classic, poster-like energy. Its rounded weight and steady geometry feel approachable rather than aggressive, evoking a retro athletic or headline-driven sensibility that reads quickly and decisively.
The design appears intended to deliver immediate readability and strong visual presence through rounded geometric construction and a dense typographic color. It prioritizes clarity and personality at larger sizes, providing a confident, contemporary take on classic heavy display sans forms.
In text settings the spacing and heavy color create strong line presence, with punctuation and dots rendered as solid, simple shapes that match the overall mass. The figures follow the same robust construction, supporting emphatic numeric callouts and short bursts of information.