Sans Other Bidug 2 is a very bold, narrow, low contrast, upright, short x-height font visually similar to 'JollyGood Sans Condensed' by Letradora (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids media, logos, playful, quirky, friendly, cartoonish, bouncy, handmade feel, approachability, display impact, playfulness, chunky, rounded, irregular, wonky, soft.
A chunky, heavy sans with rounded corners and gently uneven contours that create a hand-cut, slightly wobbly silhouette. Strokes stay broadly monolinear, but terminals and curves show subtle bulges and tapers that keep the texture lively rather than mechanical. Counters are compact and often asymmetrical, with a generally closed, weighty feel that holds together at display sizes. The overall rhythm is deliberately irregular, producing a casual, cut-paper look while maintaining clear letter identities across caps, lowercase, and numerals.
Best suited for display settings such as posters, splashy headlines, event graphics, packaging, and branding marks that benefit from a friendly, handcrafted tone. It can also work well for children’s or playful editorial contexts, short slogans, and social graphics where character is more important than neutrality.
The font reads as playful and informal, with a whimsical, cartoon-like energy. Its uneven edges and bouncy shapes suggest handmade signage or crafty packaging, projecting friendliness and approachability rather than precision or seriousness.
The design appears intended to deliver a bold, approachable display voice with a handmade, slightly irregular texture. Its softened geometry and energetic rhythm prioritize personality and visual impact over strict uniformity, helping text feel lively and human.
In the sample text, the dense weight and tight internal spaces make it most comfortable at larger sizes where counters and joins can breathe. The numerals follow the same chunky, rounded construction, keeping the tone consistent across alphanumerics.