Serif Flared Emjo 9 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, branding, classic, bookish, formal, trustworthy, readable text, heritage tone, editorial voice, refined presence, flared, bracketed, crisp, stately, calligraphic.
A serif typeface with flared, bracketed terminals and moderate stroke modulation that gives the letters a subtly calligraphic, carved quality. Curves are generous and smooth (notably in C, O, and G), while verticals feel firm and steady. The capitals are broad and dignified with pronounced wedge-like serifs, and the lowercase shows clear, traditional structures with a double-storey a and g, a compact ear on g, and a restrained, readable rhythm. Numerals are robust and open, with traditional proportions and clear differentiation between similar shapes.
Well suited to book and long-form editorial typography where a traditional serif voice is desired, and it also performs convincingly for magazine headings and display lines that need a classic, authoritative feel. The strong capitals and defined terminals make it useful for institutional branding, certificates, and premium packaging that benefits from a heritage-leaning tone.
The overall tone is classic and literary, projecting authority and steadiness without feeling overly ornate. Its flared endings and measured contrast add a touch of warmth and craft, suggesting heritage and editorial seriousness.
The letterforms appear intended to blend traditional old-style readability with a more sculpted, flared-serif finish, creating a dependable text face that can also carry presence in headings. The balance of moderate contrast, sturdy proportions, and crisp terminals suggests a focus on clear, composed typography for editorial and brand settings.
The design maintains an even, text-friendly cadence across mixed-case settings, with confident punctuation and strong word shapes in running sample text. Pointed joins and wedge terminals add definition at larger sizes, while the moderate contrast supports readability in paragraph use.