Sans Superellipse Abbuw 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, signage, headlines, product labels, tech, modern, industrial, clean, friendly, system design, technical clarity, modern branding, interface readability, rounded, squared, geometric, boxy, modular.
A geometric sans built from squared, superelliptical forms with generously rounded corners and uniform, low-contrast strokes. Curves resolve into smooth, flattened arcs, giving round letters a rounded-rectangle silhouette, while straight strokes stay crisp and orthogonal. Counters are open and softly squared, terminals are clean and unadorned, and the overall rhythm is steady and engineered, with a slightly expanded, roomy stance that keeps shapes readable at display sizes.
This font is well suited to UI and product contexts, where rounded geometry can feel approachable while staying highly structured. It works especially well for headlines, navigation labels, dashboards, packaging, and environmental signage that benefit from a clean, modular texture.
The tone feels contemporary and tech-forward, with an industrial clarity softened by rounded corners. It reads as controlled and efficient rather than expressive, suited to interfaces and systems where a friendly but precise voice is needed.
The design appears intended to translate rounded-rectangle geometry into a practical sans for modern digital and industrial applications, balancing strict construction with softened corners for approachability.
Digits and capitals emphasize the same rounded-rect geometry, producing a cohesive, signage-like texture. The lowercase maintains a utilitarian feel with compact joins and simple construction, keeping the overall color even across longer text settings.