Sans Normal Rekem 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Beval' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, signage, playful, friendly, punchy, casual, retro, attention, approachability, fun, impact, rounded, soft corners, bouncy, quirky, compact.
A compact sans with heavy, rounded strokes and softened corners throughout. Curves are full and slightly squarish in places, giving rounds a gently pinched, hand-shaped feel rather than a perfectly geometric one. The fit is tight and the rhythm is lively, with slightly irregular details in joins and terminals that add personality while keeping forms clear at display sizes.
Best suited to headlines, posters, packaging, and signage where a bold, friendly voice is needed. It can also work well for children’s materials, event graphics, and short callouts where personality and impact matter more than extended-text neutrality.
The overall tone is cheerful and informal, with a buoyant, cartoon-leaning presence. Its chunky shapes read as approachable and energetic, suggesting a fun, slightly retro sensibility rather than a corporate or technical voice.
The design appears intended to deliver a warm, attention-grabbing sans that stays legible while projecting a playful character. Its rounded terminals and compact proportions aim for high visual density and strong presence in display typography.
Round letters and counters are generous for the weight, which helps maintain clarity in the sample text. The numerals share the same soft, chunky construction and look especially suited to big, attention-getting settings.