Sans Normal Kulut 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Krong' by Joelmaker, 'Clear Sans' by Positype, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, modern, energetic, impact, speed, clarity, branding, oblique, slanted, soft corners, rounded, geometric.
A heavy oblique sans with broad proportions and smooth, low-contrast strokes. Forms lean forward with a consistent slant and a lively, slightly bouncy rhythm, while terminals are clean and mostly square-cut with subtly softened corners. Counters are generous for the weight, and round letters (O, C, G, Q) read as clean ellipses; diagonals in A, V, W, X and the numerals feel sturdy and stable. Lowercase stays compact and sturdy, with single-storey shapes where applicable and a straightforward, utilitarian construction that keeps letterforms clear at display sizes.
Best suited to headlines, posters, and short bursts of text where its slant and weight can carry impact. It works well for sports and fitness branding, energetic campaigns, packaging callouts, and bold UI or wayfinding moments where a modern, forward-leaning voice is desired.
The overall tone is fast, assertive, and contemporary, suggesting motion and momentum. Its bold, slanted stance feels at home in energetic branding and headline-driven layouts, projecting confidence without becoming aggressive or overly stylized.
Designed to deliver a high-impact, motion-forward sans for display settings, balancing geometric clarity with a strong oblique posture. The goal appears to be immediate legibility and punch, with smooth curves and generous counters keeping the weight readable.
Spacing appears comfortably open for a bold oblique, helping counters and joins avoid clogging. The italic angle is strong enough to read as purposeful rather than merely slanted, and the rounded geometry keeps the weight from feeling rigid or industrial.