Sans Normal Laked 22 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Salma Alfasans' by Alifinart Studio, 'Dikta Neue' by Atasi Studio, 'Normaliq' by Differentialtype, 'Galvani' by Hoftype, 'Hidone' by RantauType, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, friendly, modern, impact, momentum, modernity, approachability, slanted, rounded, soft corners, compact, punchy.
A heavy, slanted sans with rounded construction and softened terminals that keep the bold weight from feeling harsh. Curves are generous and smooth, counters are relatively open, and joins are clean, producing a solid, even color in text. Proportions feel compact with sturdy stems and broad, simplified shapes; the numerals and uppercase carry a strong, forward-leaning rhythm that reads clearly at display sizes.
Best suited to headlines, large typographic statements, and short blocks of emphasis where its weight and slant can carry personality. It can work well for branding systems, packaging, and promotional graphics that need a bold, fast-moving voice, and for sports or fitness-oriented messaging where impact and immediacy matter.
The overall tone is energetic and assertive, with a sporty, contemporary feel. Its rounded forms add approachability, while the strong slant and dense weight project momentum and confidence.
The design appears intended to deliver a high-impact italic sans for display use—combining a strong, contemporary silhouette with rounded friendliness. It prioritizes bold presence and forward motion while keeping shapes clean and broadly legible.
The slant is consistent across uppercase, lowercase, and figures, giving lines of text a pronounced directional flow. Letterforms favor simplified geometry over detail, which helps maintain clarity in bold settings and tight layouts.