Sans Normal Lidab 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Agent Sans' by Positype; and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, modern, confident, dynamic, impact, momentum, display clarity, branding, slanted, rounded, compact, punchy, friendly.
A heavy, slanted sans with broad, rounded forms and a firmly geometric foundation. Strokes are consistently thick with minimal modulation, producing dense, high-impact lettershapes. Counters are open and simplified, terminals are clean and largely squared-off by the italic angle, and curves stay smooth without sharp breaks. Proportions feel compact and steady across the set, with sturdy numerals and straightforward punctuation that match the overall mass and rhythm.
This font fits best in display contexts such as headlines, poster typography, sports and fitness branding, promotional graphics, and bold packaging callouts. It also works for short UI labels or social graphics where a compact, emphatic voice is needed, but the dense texture suggests avoiding long passages at smaller sizes.
The overall tone is bold and driven, with an athletic, forward-leaning momentum. Its rounded geometry keeps it approachable, while the weight and slant project urgency and confidence—well-suited to messaging that needs to feel active and assertive.
The design appears intended to deliver a compact, high-impact italic voice with simple, rounded geometry and consistent stroke weight. It prioritizes speed, punch, and clear silhouettes over delicate detail, aiming for an assertive sans that feels contemporary and action-oriented.
In the sample text, the thick joins and tight internal spaces create strong word silhouettes and a continuous dark texture. The italic construction emphasizes movement and can read especially forcefully in short phrases and headlines, where the heavy rhythm becomes a deliberate stylistic feature.