Sans Normal Linis 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Zin Sans' by CarnokyType; 'FF Clan' by FontFont; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Paneuropean', and 'Praxis Next' by Linotype; and 'Amelia Rounded' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, energetic, modern, impact, motion, branding, attention, oblique, heavy, rounded, compact, dynamic.
A heavy, oblique sans with rounded, softly blunted terminals and sturdy, low-modulation strokes. Curves are full and somewhat squared-off at joins, giving letters a compact, muscular feel, while counters stay open enough to remain readable. The slant is consistent and pronounced, with broad shoulders and straightforward, geometric construction across both cases; numerals match the same dense, forward-leaning rhythm.
Best suited for short, high-impact settings such as headlines, posters, sports and fitness identities, bold packaging callouts, and signage where the forward slant adds motion. It can work in brief subheads or emphasis text, but its dense color is most effective at display sizes.
The overall tone is assertive and kinetic—built to feel fast, strong, and attention-grabbing. Its bold, leaning stance reads as sporty and promotional, with a contemporary, no-nonsense voice rather than a delicate or refined one.
Likely designed to deliver a strong, modern display voice with an athletic sense of speed, using an oblique angle and rounded geometry to stay friendly while remaining forceful. The emphasis appears to be on legibility at large sizes and a cohesive, high-energy texture across letters and numerals.
Round letters like O and Q are slightly condensed with thick inner shapes, and diagonals (K, V, W, X, Y) appear especially forceful due to the weight and slant. The lowercase shows sturdy, compact forms with simple, single-storey constructions and rounded apertures, keeping the texture dark and uniform in running text.