Sans Normal Gogen 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, modern, casual, friendly, clean, approachable, readability, modern utility, friendly tone, informal emphasis, humanist, monoline, rounded, open apertures, soft terminals.
This typeface is a slanted, monoline sans with rounded, gently tapered terminals and smooth, open curves. Proportions feel balanced and slightly humanist: counters are roomy, apertures stay open, and curves dominate over hard corners, with subtle straight segments in letters like E and F. The rhythm is even and legible, with consistent stroke behavior across upper- and lowercase. Numerals match the text texture well, keeping the same soft, rounded construction and unobtrusive detailing.
It suits interface copy, product microcopy, and general-purpose editorial settings where a friendly italic voice is useful. The clear shapes and open counters make it appropriate for short-to-medium reading as well as brand applications that want a modern, approachable tone, including packaging and straightforward signage.
The overall tone is contemporary and relaxed, with a friendly, informal slant that reads as conversational rather than strictly corporate. Its smooth curves and soft endings give it an approachable, easygoing voice while remaining tidy and modern.
The design appears intended as a versatile, everyday italic sans that balances cleanliness with warmth. Its rounded terminals, open forms, and controlled slant suggest a focus on comfortable readability and a contemporary, personable character for both display snippets and continuous text.
Uppercase forms stay simple and uncluttered, while lowercase shapes lean toward single-storey, streamlined constructions that keep wordforms fluid in text. The italic angle is steady, creating forward motion without becoming overly calligraphic, so paragraphs retain an orderly, consistent texture.