Sans Normal Golum 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, mobile apps, editorial, branding, signage, modern, clean, casual, friendly, informal, readability, modernization, approachability, emphasis, rounded, humanist, oblique, open apertures, soft terminals.
This typeface is an oblique sans with gently rounded forms and a smooth, low-friction stroke flow. Curves are built from broad, even arcs with soft joins, and terminals tend to end cleanly without sharp cuts, giving the letterforms a mild, approachable feel. Proportions are balanced rather than condensed, with clear counters and open apertures in letters like C, G, S, and e, supporting clarity at text sizes. Numerals follow the same rounded construction; the 0 is oval and the 1 is a simple slanted stroke, maintaining a consistent rhythm across the set.
It suits interface typography, dashboards, and app UI where a clean oblique sans can add motion and emphasis without sacrificing legibility. The steady rhythm also works for short editorial passages, captions, and brand touchpoints that want a modern, approachable voice. For signage and wayfinding, it can perform well in medium-to-large sizes where the open shapes and clear counters remain distinct.
The overall tone is contemporary and relaxed, combining a tidy, modern surface with a slightly conversational slant. It reads as friendly and unpretentious—more everyday UI and editorial than formal corporate or ceremonial.
The design appears intended as a straightforward oblique companion for modern sans typography, prioritizing smooth readability and a friendly tone. Its rounded construction and consistent slant suggest a focus on contemporary communication—useful for emphasis, highlights, and energetic headlines while remaining usable in running text.
The oblique angle is steady across capitals, lowercase, and figures, and the spacing feels even, producing a smooth text color in the sample paragraph. Round letters (o, e, c) lean into soft geometry, while straight-sided letters (N, M, H) keep a simple, efficient structure that prevents the design from feeling overly playful.