Sans Normal Ruler 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, posters, app ui, casual, friendly, airy, modern, warmth, readability, personality, informality, rounded, humanist, calligraphic, open, soft.
A slanted, rounded sans with smooth, continuous curves and gently tapered joins that suggest a handwritten tool without becoming a script. Strokes are clean and even in color with subtly modulated terminals, and the counters stay open for clarity. Uppercase forms are simple and geometric-leaning, while the lowercase introduces more humanist movement—most evident in the single-storey a and g, the looped descenders, and the flowing rhythm across words. Numerals follow the same soft construction, with rounded shapes and a lightly inclined stance that keeps them consistent with the text.
Well suited to friendly branding, packaging, and lifestyle-oriented editorial where a soft, human voice is desired. It can also work for headlines, pull quotes, and short-to-medium UI or product text when you want an informal, welcoming tone without the complexity of a true script.
The overall tone is relaxed and approachable, with a breezy, conversational feel. Its slant and rounded construction add warmth and motion, giving text a personable voice that reads as contemporary rather than formal.
Likely intended to provide an easygoing italic sans that blends geometric simplicity with handwritten warmth. The goal appears to be a versatile, readable style that adds motion and personality while staying clean and contemporary.
The design maintains a consistent forward rhythm across both cases, balancing smooth curves with occasional sharper diagonals in letters like k, v, and w. Spacing appears comfortable, and the italic angle is steady enough to work for continuous reading while still feeling expressive.